
Job description
Your career in a new light
You create content, stories, and concepts that bring our brands to life and strengthen their positioning. Working across the brands of the XAL Group, you ensure that content is delivered consistently, remains relevant, and meets the highest quality standards. In close collaboration with Marketing Management, Creative Direction, and various specialist departments, you translate complex topics into compelling communication. This role supports the development of Creative Excellence, Brand Voice, and Storytelling across all brands.
Your job
Develop brand-specific content and communication concepts
Create storytelling concepts, write and implement campaigns, landing pages, newsletters, brochures, and other communication materials
Develop product names and claims for new product launches
Conceptualiee and coordinate interior and product renderings in collaboration with Product Management, Lighting Design and Digital Artists
Contribute to the development of brand voices, messaging frameworks, and brand content
Your skills
Several years of professional experience in content marketing, communications, editorial work, or copywriting
Strong expertise in digital channels and content formats, combined with excellent writing skills and a keen sense of language
Creativity, strong conceptual thinking, and the ability to communicate complex topics in a clear and audience-oriented way
A passion for brands, storytelling, and communication strategies, as well as an interest in architecture, design, and technical topics
A structured and self-driven working style, a strong commitment to quality, and good written and spoken English skills (minimum B2 level)
Please note that we can only accept applications written in English. Thank you.
Job requirements
stefanie-krottmaier
gestaltungsspielraum
internationales-team
nachhaltigkeit
teamspirit
or
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Scope for creativity

International team

XAL Academy

Nursery school

Sustainability

Health and fitness offerings

Subsidized canteen & Fitness center

Teamspirit & Events

Located at Murradweg & Bike Check

Incentives & Discounts

Free parking spaces

Home Office

Internship Abroad

Gym

Cafeteria

Apprenticeship with Diploma

Build a Career

Bonuses

XAL Academy
About Us
Everything begins with a passion for light. For over 35 years, we have collaborated with architects, designers, and planners to develop innovative lighting solutions at the forefront of technology that also captivate with style and aesthetics. Our goal is always the same: to push the boundaries of what is technically possible and enable visionary designs. We offer our employees plenty of creative freedom and diverse development opportunities. We are looking for bright minds who are eager to contribute their expertise, enthusiasm, and ideas to help us continue writing our success story. At the same time, we value individuals who prioritize a reliable employer, a modern work environment, and a strong sense of team spirit. The XAL Group, headquartered in Graz, employs 1,500 people across more than 30 international locations.
„Bei uns lernst du schrittweise Verantwortung zu übernehmen. Auch Lehrlinge haben bei XAL die Chance mitzugestalten und ihre Ideen einzubringen.“
Your contact person: Lena-Marie Zottler
Not the perfect job match?
Feel free to submit a speculative application and tell us about your skills and what you'd like to do.
Apply now